Best Etsy Shop Ideas To Start A Business And Make Money 2023

Do you want to open a successful Etsy store and make money but don’t know what to sell? This blog post can help. I have gathered some easy Etsy shop ideas that are sure to generate revenue for your Etsy small business.

I know you’re probably looking for easy ways to make money on Etsy, but it’s not always as simple as we might think.

There are many ways to make money on Etsy, and finding one that works for you could be a daunting task.

To help you avoid getting overwhelmed, I’ve put together a list of easy Etsy business ideas that you use as inspiration to start your Etsy side hustle.

I will cover all types of shops you can open on Etsy: from clothing to stationery; homeware to jewelry; along with some tips for your successful online Etsy business venture.

This website contains affiliate links which means we may earn commissions if you purchase through them (no extra cost to you). You can read our policies here.

What to sell on Etsy?

The sky is the limit when it comes to what you can sell on Etsy.

From the most basic items such as stationery to the more complex handmade goods, Etsy is a marketplace known to connect creative individuals (aka small business owners) with like-minded buyers.

There are a few things you should take into account when choosing what to sell on Etsy, such as your skill set, what you’re passionate about, and of course, how much time you want to dedicate to your business.

Is it true that only artists can start an Etsy business?

Absolutely not!

Many creative individuals have opened successful Etsy shops without any previous design or crafting experience.

It’s all about being creative with what you have (your idea) and not giving up when the going gets tough (which it inevitably will). So don’t be put off if opening an Etsy shop doesn’t come naturally.

And don’t worry, I have included some easy ideas for starting an Etsy business for not-so-creative people like me.

Yes, there are a few ideas to sell on Etsy that require very little crafting skills but still allow you to make money from home.

Table Of Contents

What to sell on Etsy?
- Is it true that only artists can start an Etsy business?
How to decide what to sell from this list of Etsy store ideas?
Easy Etsy shop Ideas In 2022
Related reading for your Etsy business

How to decide what to sell from this list of Etsy store ideas?

Theoretically, when choosing what to sell on Etsy to make money, you must take your time and assess what you’re good at, as well as what you’re passionate about.

But my best advice would be to take an analytical approach instead. Collect inspiration from this article as a starting point for your research and use it as your foundation for future projects.

And always remember:

A. Competition on Etsy is fierce

If there are over 80 million buyers so are the Etsy sellers. At the time of writing this article, there are 67 over two million sellers on Etsy, selling around 70, 000,000 items on Etsy.

b. What sells for others might not sell for others

Many Etsy sellers have been selling on Etsy for years.

They have a customer base, loyal buyers, and a large inventory which will be hard to beat for new Etsy shop owners.

c. Pick your battle wisely

This is crucial if you want to be successful on Etsy.

Since some business ideas to sell on Etsy are very competitive, you will want to make sure that you have a unique selling proposition (USP) that distinguishes your product from the rest.

d. Don’t be afraid of trying and stay consistent

If you have an idea that you think might work, go for it! And don’t be discouraged if your first few products don’t sell as well as you had hoped. Just keep experimenting and don’t give up.

The bottom line: It’s important to do your research before opening an Etsy shop and make sure what you’re selling is not only unique but also in high demand.

So let’s get started with the list of best shop ideas– the best way to find what sells on Etsy is to look at the most successful shops.

I’m not going to say that this is the ultimate list of what you can sell on Etsy (No one can logically).

Take these Etsy store ideas from successful Etsy shops and do more research. Browse through different types of products available and see what you can sell.

Related Reading:

easy etsy shop ideas: Etsy Store Ideas — Etsy Store Ideas

Easy Etsy shop Ideas In 2022

Here is a list of Etsy store ideas to start an Etsy shop and sell on Etsy. These are popular Etsy business ideas inspired from the top Etsy shops and are easy to make, don’t require a lot of time, and work well in the Etsy market.

1. Printable wedding stationery Shop

Digital wedding stationery items are very popular things to sell on Etsy. Use can sell templates that your customers can edit themselves making it an easy passive money-making product to sell.

One of the top-selling shops is Vine Wedding which sells digital wedding party supplies, invitations, and more.

2. Planner store

A planner is a great option for those who are not crafty and like to make money on Etsy. Planners, trackers, and planner inserts are top-selling Etsy digital products and are quite easy to learn.

One of the top-selling Etsy store selling planners is DubuDumo.

3. Printable Planner store

Like physically shipped planner stores, printable planners are also popular on Etsy.

Many sellers like My Life Plans sell editable planners, planner inserts, trackers on Etsy, and the good news is they are easy to make with tools available these days.

4. Planner Stickers shop

People who love organizing their day with stickers love to buy planner sticker sets.

That’s why planner stickers are one of the best selling items on Etsy, with PlannerKate1 being the #1 top seller on Etsy.

5. Printable party invitation store

You can start a business on Etsy by making custom kids’ party printables. They are easy to design, and you can find a lot of inspiration on Pinterest to create invitations, thank you cards, banners, and party stationery items.

One of the top-selling stores in this niche is Design My Party Studio sells a variety of kids’ printable party invitations and related party supplies/printables. On average, this Etsy store makes around 500 or more sales per day.

6. Coloring pages shop

Coloring pages are always a huge hit among adults and kids. From colorful mandalas to seasonal coloring sheets, there is a wide variety of coloring pages that you can sell on Etsy.

You can either sell ready-to-download digital coloring pages or physical coloring books on Etsy.

One of the top-selling shops in this niche is Mariola Budek Art which sells a wide range of digital coloring pages and related products.

Related Reading: How to make coloring pages to sell on Etsy

7. Digital art print store

Selling digital prints is a great way to start an Etsy business because it’s a very hot niche to tap in. Etsy shoppers love digital arts such as botanical prints, wall quotes, wall art, nursery prints, etc.

It’s possible to run an Etsy shop for digital art prints and make a good living, but you must ensure that your art prints are distinctive and are of excellent quality since the home decor niche is extremely competitive.

One of the top-selling digital art print stores on Etsy is Hearts in Colors. This store has over 68,000 sales and multiple five-star ratings!

Related Reading: Easy things to make and sell for money

8. Templates Etsy Shop Ideas

Canva-based digital products are a fantastic way to make money on Etsy. They are super popular and easy to create.

best etsy digital product- social media template

With no shipping costs and an automated delivery system, you can make a good passive income with Canva products.

Here are some ideas for digital products you can create and sell on Etsy.

Popular digital products include
Social Media Templates
Business Templates
Etsy shop branding kits
Webinar Slides
Ebook Templates
Planners
Lead Magnet Templates

9. Print on demand store

This list of easy Etsy shop ideas would not be complete without mentioning print-on-demand stores.

Print on demand (POD) shops are all the rage right now, and for good reason too. POD is a great way of owning your online store with very little startup costs.

And you can sell anything from custom tees to bags and pillows as long as they have a good quality photo print.

earn money from home in Australia print on demand-

10. Craft supply

Selling craft supplies on Etsy is another great way to start an Etsy business without being artistic at all. Craft supplies are always in high demand, and Etsy has a wide audience of crafters looking for supplies.

From paints and brushes to clay tools, you can sell different types of craft supplies on Etsy.

You can buy craft supplies in bulk and make a healthy profit by repackaging them in smaller quantities and pricing them attractively.

11. DIY kits shop

One easy shop idea for beginners is a DIY kit store that gives your customers everything they need to complete a creative project.

You can sell DIY kits for kids and adults on Etsy as long as they are of high quality and easy to follow along. DIY kits have become quite popular after Covid, and they do well during Christmas too!

A popular example of this kind of shop is Studiostone Creative that sells kits for making Soapstone Carving Kits for adults.

Cotton Twist Ltd sells eco-friendly craft kits for kids, which are quite popular.

12. Printable games store

Another easy Etsy shop idea is a printable game you can sell on Etsy. From baby shower games to bachelorette party games and kids’ birthday party games, there is a huge market for printable party games on Etsy.

An example of this type of store is Top Party Games which sells digital versions of popular party games.

13. Gift Tags/Label shop

Sell ready-to-use gift tag designs in different shapes and sizes to make your customers’ wrapping experience easier.

You can either sell printed label sticker sheets like this shop selling successfully on Etsy or sell gift tag templates that your buyers can edit and print at home.

I use Canva templates to sell gift tags on Etsy. You can make them editable with Canva or a simple online pdf editor like pdfescape.com.

This Etsy store sells favor and gift labels with favor boxes that look amazing.

Free resource guide: Seasonal printables to sell and make money on Etsy

14. Bead supply shop

Another excellent approach to start an Etsy shop without any design skills is to sell beads.

You can sell ready-to-use jewelry supplies like beads, pendants or gemstones, etc., on Etsy and make a solid side income each month.

You might be surprised to know that beads are one of the top selling items on Etsy. Look at this bead and charm supply shop: Nicole Debruin that has made over 740,000 sales on Etsy!

PS: I like this beaded wish bracelet idea to make, looks like a fun project to sell.

15. Candle store

This is a classic item that you can sell in many different ways on Etsy. You may deal with scented candles, soy-based candles, beeswax candles, or even carved candles.

Making candles is easy, and you can find many different candle-making tutorials on the internet.

You can go as far as your imagination allows.

Here are three different Etsy candle shops having their unique selling approaches:

Scripted Fragrance -selling hand-poured soy candles featuring animals.
Wax and Wane Candles– I love the simplicity of their candles.
Perpetual BlissCo– Handcrafted concrete candles

16. Handmade Greeting cards shop

We all know that people love gifting cards, and if you add personalization to your cards, you can sell them even better.

Either make handmade cards (like this shop) or design your cards to print on your home printer or use an online card printing service.

TwistStationery is a minimalist-style handmade card seller that ranks second as Etsy seller in the United Kingdom.

17. Bridesmaid gifts shop

If you are crafty, then starting a bridesmaid gifts shop is an excellent way to start your Etsy journey. You can sell personalized items like robes, shirts for the wedding party, tote bags that you can easily make with a Cricut machine.

A perfect example of this type of Etsy store is ModParty– an Etsy top-seller who ranks number 4 in the US.

18. Handmade soaps

One of the most successful Etsy shops is Pink Parchment Soaps that sells handmade soaps averaging around 36,443 sales on Etsy.

Selling handmade items such as soap on Etsy can be a great side income, especially if you have some extra time after work or school to make your own soaps in bulk.

Related Reading: Best job for homeschooling moms

19. Bath bomb shop

Bath bombs are the newest must-have in the bath and beauty industry. You can make a killing by starting an Etsy bath bomb shop.

things that are easy to make and sell- bath bombs

You will need to invest in some bath bomb molds and supplies, but other than that, it is easy to make bath bombs.

A great unique example of this type of Etsy store is Relaxcation that sells colorful bath bombs for kids, and many of them have hidden surprises too!

As a parent, I would definitely love to give this as a gift.

20. Vintage shop

Sell vintage clothes, jewelry, and accessories on Etsy. This type of store is very popular and can be successful if you take the time to curate your collection well.

One example of this type of store is Pretty Tidy Vintage which sells vintage baby and kids’ clothing.

21. Bows and hair accessory boutique

This type of store is extremely popular with the moms and younger generation. You can sell handmade bows, hair clips, headbands, and other kinds of hair accessories on Etsy.

An excellent example of this type of store is Baby Bloomz Boutique which sells handmade bows and other hair accessories for babies and girls.

22. Baby cloth store

Handmade baby clothes are also popular on Etsy. If you know how to sew, you can sell handmade baby girl clothes, boy clothes (or cute accessories like bows), kids clothes, or even cloth diapers on Etsy.

A great example of this type of store is Two Black Rabbits. They sell handmade clothes for babies and toddlers.

23. Organic and eco-friendly baby accessories shop

Natural organic fibers and eco-friendly materials are famous in the baby industry. You can sell personalized baby blankets, receiving blankets, crib sheets, burp cloths, and more on Etsy.

They’re hot sellers because they make excellent baby showers and newborn bone presents.

One great example of this type of store is NaturalCuddles, which sells a variety of personalized baby items.

Or you can look at Mina Lane Made which sells personalized hand-sewn baby blankets.

24. Fabric store

Sewers need fabrics for their DIY projects, so why not sell fabrics and textiles on Etsy? From simple prints to specialty and seasonal ones, there is a market for you.

You can either sell fabric by the yard or sell finished projects that use them,

One example is On Trend Fabrics which sells fabric for sewing.

25. Feather store

If you have an item or collection of them that you think would make a great Etsy store, then go for it!

Just like this store selling feathers, you can sell them in bundles to people who like crafting with feathers.

26. Jewelry store

Jewelry has always been Etsy’s best-selling item no matter what season you are in. There are SOO many ways you can make handmade jewelry items to sell on Etsy.

Among different jewelry items, personalized monogrammed necklaces are the most popular.

CaitlynMinimalist is an Etsy #1 best-selling store that sells laser-cut personalized name necklaces and other jewelry items.

It is easy to see why laser cutting machines are so popular. They may be expensive (above $1,000), but they will pay off in the end.

And you don’t have to sell only on Etsy; you can set up your own website or sell on the Facebook marketplace.

27. Jewelry supply store

Jewelry is so famous on Etsy that it makes sense for a jewelry supply to be popular too! This Etsy store idea is sure to get a lot of traffic and sales if you adhere to best Etsy practices.

This Etsy store sells jewelry supplies and ranks #2 globally in sales.

28. Resin bookmark shop

Resin bookmarks are popular because they are colorful, bright, and fun. And the best part is they are very easy to make and sell.

Check this shop by Rachels Crafts GB– it sells easy-to-make resin bookmarks and crafts that you can also make at home.

If you want to start an Etsy shop selling resin crafts, you can check my post on best-selling resin projects on Etsy.

29. Flower pressed resin jewelry store

Flower pressed jewelry is so easy to make that it deserves special mention.

With little imagination, you can make beautiful pieces of jewelry from pressed flowers or other decorative items.

Ann style store sells a variety of different pressed flower jewelry with resin, some of which are Etsy’s bestsellers.

30. Keepsake store

If you have a knack for making keepsakes, then an Etsy store may be the right path for you.

Keepsake items are special because they are one-of-a-kind and commemorate important life moments.

Keptsake is one kind of Etsy store that sells personalized keepsake ornaments and has been Etsy’s #1 Christmas Shop for 2-years!!

Just think out of the box, and you might come up with some great ideas for a keepsake store on Etsy.

31. Personalized Gift box or subscription box store

If you are looking for an Etsy store with low startup costs, then a gift box or subscription box store may be the right fit for you.

Gift baskets - easy products to make and sell

A gift box store is simple to start because all you need to do is find a supplier of good-quality gifts and put them in a nice personalized package.

Check out this shop called Eryns Home And Gifts for more inspirational ideas.

32. Custom socks

Have you ever thought of selling custom photo socks? This idea is so hot selling that it needs a special mention.

You are absolutely going to love this store. It sells custom pet photo socks that are amazing and the perfect gift for pet parents.

Here’s how to get started.

33. A glittery pinecone store

Do you live in an area with lots of pinecones near you? Why not color them and sell?

Here are some pinecone selling ideas (that actually sell) for your inspiration.

34. Sell Clothespins magnets

Another super easy Etsy shop idea that anyone can start. Gather some wooden clothespins, decorate and add magnets at the back.

And yes, they are quite popular and sell well. Here are some clothespin ideas to consider.

35. Clothespin photo and art display

I love the simplicity of this idea. Such an easy and functional item to sell on Etsy.

Grab some clothespins, decorate and hang them on a twine to sell. Buyers can use them to hang pictures or art and crafts of their kids.

36. Handcrafted felt decor store

From colorful felt balls for crafters to felt garlands and holiday felt acorns, you can pretty much sell everything on Etsy and make money.

Check this unique store for inspiration.

37. Toothpick cake toppers and food flags

Don’t get surprised, there are many shops that sell food labels for parties and cute cupcake toppers.

Check here to find out more.

38. Up-cycled Wine bottles decor

A perfect unique gift for wine lovers or new home owners made by recycling old wine bottles.

You can even make wind-chimes with these bottles to add shimmer to any garden or patio.

39. A wood photo shop

Transfer photos on wood with a Mod Podge and sell it on Etsy.

Transferring photos is super easy once you have a good supply of wood slices or wood pallets.

Related reading: Wood pallet crafts to sell

40. Painted pot shop

Can you do some painting? Or use a stencil to paint plant pots.

Beautiful painted pots are always in demand and you can also hand paint plant pots with good quality acrylic paint and sell them on Etsy. Make sure you use a sealant to protect the paint from water and long lasting color.

41. Beaded bracelets store for men

We always talk about women’s fashion and jewelry, but men’s accessories is also a hot topic. For all the men out there who love to experiment with their style, you can create stylish yet easy to make beaded bracelets!

All you need are some good quality beads and a jewelry cord.

42. Business label shop ideas

Whether you run a home-based business or a large corporation, professionally printed labels are a must-have for any product you offer.

You can create templates with Canva for crafty entrepreneurs to use for their products, such as handmade soaps, candles, and other unique items.

44. Baking and cooking supplies store

Selling baking and cooking supplies is a great way to start an online business if you love this kind of stuff.

From ingredients for delicious cakes or cookies to utensils needed for making perfect dinner recipes – there are a lot of things you can sell in this category.

One great example is Sugary Essentials which specializes in selling baking supplies and bakeware.

45. Sublimation products shop

Sublimation is a printing technique that has been around for a long time. However, it has only recently become more popular for making personalized products.

Sublimation helps you to transfer images onto hard surfaces via heat transfer. These images are permanent and do not fade over time.

With this in mind, there are endless possibilities for products you can create and sell with sublimation.

Here are some sublimation ideas to get you started:

Personalized phone cases
Custom mugs and tumblers
T-shirts
Puzzles
Bags
Mousepads

So, there you have it! Best Etsy business ideas that are popular and profitable.

Just find the right niche for your skills and go for it!

Do you have an idea for a store you want to add? Leave me a message in the comments below; I would love to hear from you.

So what are you waiting for? Start your own Etsy store today and start selling on Etsy!

And make sure to pin this post so you can come back to it later.

Happy selling!

And don’t forget to check out my other posts on Etsy.

Etsy banner ideas and examples for your Etsy shop

How much does Etsy charge? Cost of selling on Etsy

How To Put Items On Sale On Etsy? [Run Sales or Offer Coupons]

How To Get Etsy Sales? How I Made My First 30 Sales On Etsy