about eyanki media

Our Story

Hey, Everyone! Thank you for stopping by here!

My name is Ruchika. I live in Melbourne with my beautiful family, my husband, and two cheeky kids. 

Throughout my life, I always wanted to be financially independent and a successful person. I studied hard, did my master’s in pharmacy, but you see, life had different plans for me.

Let’s take a little rewind from where it all started..

I got married to the love of my life, and we got blessed with a beautiful daughter. Three months flew by just like that, and then I had to resume my job (I had only three months of maternity leave). Life was not so easy as you say; we hardly had family time for each other as my husband had to work in EST hours (late night IST hours). Six months passed, and we were still trying to get good quality time for each other.

And then something happened that changed the course of our lives… 

He got transferred to the US, and we moved there in 2014. I was thriving in my career at that point and had no plans to leave my job, but I had to. I wanted to stay close to my husband and never wanted him to miss our daughter’s precious childhood moments.

And it was a good call. We were happy as we got time for each other like we always wanted, A Happy Family.

But soon, I started missing something which was an integral part of my life; my independence to work and earn as I was on a visa that took my working rights. I had the rights to open a bank account but no right to earn money and put it into my account.

I know you might be thinking that why I moved to the US then? No one had forced me to do so. Well, you never realize the gravity of the situation till you land in it. I was no exception to this.

See all my life, “I was coded” to learn, work, and earn to live an independent life; my past years went scrolling research papers, pharmacopeias, online publications during my masters, and patient summaries while working as a PV scientist.

In fact, I used to earn a decent scholarship during my masters and handled most of my expenses personally post my scholarship.

I had a brain that could not sit idle and deep aspiration to be financially successful in life. 

And it hit me harder than I thought! Countless times I felt that I failed and was super disappointed. If there were some good days, then there were many bad days too. My words cannot describe the mental struggles I was going through.

It was when I wrote down a little piece of my heart at one of the free blogging platforms that planted the seeds of blogging in me. I also wrote a few posts about life in the US, Immigrant taxes, schools, and financial savings in the US. 

By the time; I had become an avid couponer and money saver. I could not earn, but I was able to save a good amount at least! And the best part, we bought our first home in 2017: 3 years after moving to the US, building everything from scratch. Believe me, it was the best decision we ever took, and it inspired many of our close friends to pay their mortgages instead of paying rent.

You won’t believe that I even started sharing cool tips and helping other people save money via an anonymous Instagram account. I did everything I could to keep myself busy and productive but still…

 “I was in a beautiful golden cage where I had every comfort I wanted, but I could-not fly”

Whether to live my life in a prison of my failure and depression or enjoy a life of freedom and abundance, it was a hard choice only I had to make. 

Based on this and many other compelling reasons, we decided to move to Australia.

The new phase of life..Journey to Entrepreneurship

After years of craving for a job, I had a chance to prove myself and go out to the world and say louder and clear that I was ready to work and live my dreamful life. But then I asked myself if I was ready?

Living with a fear of being left behind and the pain of broken dreams, I never realized when self-doubt and low confidence kicked in. 

Instead of looking at regular 9 to 5 jobs, I started looking at how to make money online, online passive money ideas, etc. It was then I got myself introduced to this online money-making affiliate world.

I spent a few weeks researching more about my newfound love and finally launched two businesses – A health and wellness blog and Facebook affiliate ads.

I made every mistake a newbie would while launching a blog, and after feeling overwhelmed, I quit working on my blog. 

Let me guess what you are thinking about now what happened to my other business Facebook affiliate ads? Well, running ads for weight loss products on Facebook is not a funny business in reality. 

If we talk in numbers, then I lost a few thousand dollars while learning and growing, but there were a lot more important things I learned that changed the equation.

  1. Consider business as a business, not as a hobby.
  2. How to develop a business mindset after coming from a non-business background.
  3. How to break limitations and follow your dreams. 
  4. How to keep pushing forward and take massive actions. 
  5. How to enjoy little success and create a spark in you.
  6. Rinse and Repeat.

Then it finally dawned on me…

How important it is to have your asset; blogs and websites are like virtual assets; once you invest in them, they are going to stay forever. Remember, I told you earlier that I wrote a few blogs before, they are still there, and people visit them and get value out of them even if they are like five-six years old.

It was then why I gathered up myself and re-started my blogging journey again but with a better mindset, knowledge, and a goal of fulfilling the lost dreams.

Everything I learned (and everything I struggled with along the way) was the only path to get me where I am today. I am not a writer or business guru; I am still a researcher by heart who loves learning new things. I am an avid blog reader and learner. I have gone through plenty of free and paid courses on blogging, SEO, digital marketing, and one in personal finance-family saving is in process.

You see, there is nothing special about me. I am just a simple person with no extraordinary dreams but with the determination to make things happen my way.

And today, I just wanted to share this story in the hopes of helping someone who is in the same place I once was. My main goal is to help people like me to become responsible, break limitations, save money, and build a real lifestyle business.

I simply hope to inspire someone to take action and bring back big dreams to life. I know you can do this too!

Thanks for reading until the end!  

Are you ready to follow along with me? From every failure to every success, you’ll discover how to build a successful online business and live a life you always desired. 

 “I wanted to fly, I will “

Signing off,

Ruchika