How to Use Tailwind for Pinterest to Crush Your Goals in 2021

Last Updated on February 7, 2021 by Ruchika Gupta

Pinterest can be fun to use, but are you managing it in the right manner? 

By the right manner, I mean publishing good quality and relevant fresh pins consistently?

If you are a small business owner or a blogger then juggling through several posts and manually pinning new pins each day to keep the Pinterest algorithm happy must be very tiresome. With so much to manage in so little time, it can become exhaustive, especially for mom bloggers like me.

However, if you want to improve your Pinterest marketing then you don’t have to worry as Tailwind for Pinterest has got you covered. 

Tailwind for Pinterest works effectively that eventually makes it one of the most talked-about automation tools in recent years. And that is rightfully so. 

Follow this thorough Tailwind guide to rock your Pinterest marketing where you will learn nitty-gritty details on how to use Tailwind for Pinterest marketing effectively to increase your Pinterest reach or drive traffic to your website. 

If you are new to Tailwind, don’t worry, this guide will help you find all details you need to know about Tailwind.

What is Tailwind for Pinterest?

Before we dive straight into the fact that how you can use Tailwind for Pinterest, let’s talk about what Tailwind actually is?

In simpler words, a Tailwind is a marketing tool that helps bloggers and marketers increase the traffic on their Pinterest account.

Tailwind isn’t specifically for Pinterest alone. It caters to the needs of Instagram too. However, we are talking about the tailwind for Pinterest alone, so all the pinners can benefit from it.

Tailwind helps you schedule all your pins ahead of time. Of course, you can pin the posts manually, but do you have all the time in the world? Especially mom bloggers like us who are always chasing after their little ones round the clock.

With so much potential in Pinterest to help you grow your audience and traffic, it can be really nerve-racking to do so. 

Automation of Pinterest activities via Tailwind can help you save a great deal in terms of money and time. All you have to do is sort the pins for the entire week once and then be stress-free for the following days.

Isn’t it amazing?

If you were already looking for a tool that helps you enhance the profile, boost the traffic, and increase lead generation then congratulations, you have found the perfect one!

Tailwind and Social Media

Now you might ask that who is Tailwind for?

Tailwind is entirely for the bloggers, influencers, and online businesses (Ecommerce) seeking to gain more and more traffic on their Pinterest accounts. 

Tailwind has so much to offer for your social media; it just doesn’t help you with the scheduling alone but provides real-time analytics.

Now you might ask what do you need these analytics for?

Analytics can help you improve your marketing strategies in real-time without wasting more time and money on it. You can continue to proceed with those working strategies and, at the same time, let go of those practices that aren’t giving positive ROI.

Benefits of Using Tailwind for Pinterest

Before we talk about how Tailwind works and how to use it, let’s uncover some of the benefits you can receive from attaching tailwind with your Pinterest.

Saves Times

It helps in saving time. Manually pinning can take more than 4-5 hours total in a week. Tailwind easily reduces this time by helping you schedule pins in one go. Not only this you can automatically re-pin a pin on different boards using intervals. The multi-board pinning allows you to pin several posts together with the feature of bulk uploading of images.

User Friendly

It is easy to set up, signup, and use. You can get started in few minutes. Even if you face any difficulty, Tailwind has a couple of video guides for each step to help you master Tailwind.

Affordable

Tailwind is quite affordable (see pricing below). Or you make the most use out of the free version of the app too. In the free trial, you can schedule 100 Pinterest pins for free (no time limit).

Analytics

Tailwind advanced analytics help you can keep track of your activities and insights. You get to know the engaging audience trends. You can get to measure the effectiveness of the type of content. Analytics help you help which pin and board is performing best for you. Most importantly, it also tells you the number of visitors to your blog from Pinterest. Tailwind can act as a KPI in altering the Pinterest marketing strategies.

Schedule your Pins Smartly

Scheduling pins is one thing but scheduling pins at the best time is what makes Tailwind my favorite scheduling tool. Tailwind knows what are the best times for engagement (depending on your audience) and schedules the post at the right time.

Let’s take my example, I am in Australia (a completely different time zone) and most of my audience is active during my late-night hours. Tailwind’s smart calendar figures out the optimal time to schedule my pins and recommend time slots based on my audience and analytics. Isn’t that cool? No more sleepless night!

Some Tailwind Features You Should Know and Use

Tailwind Dashboard

Once you login into your account, you will see this weekly summary on the left. This dashboard will give your briefs regarding how many pins you pinned, how many of them got repined, the number of new followers, the most popular pinboards, and how many referrals you got.

These analytics are crucial in determining the future strategy of your Pinterest marketing.

Smartloop

This recently launched feature of the tailwind makes all the social media handling much easier for you. Smartloop works for you in a way, that once you set it up, it will do the whole work for you. Most importantly, it recycles your posts. 

So how Smartloop works is that it picks up your best content and re-shares it. Now, what good does that brings to you? Usually, the pins of the pinboards are missed by the followers. Tailwind Smartloop feature brings back the attention to the previously pinned pins.

This is a paid feature of the tailwind, but there are no doubts about the efficiency it brings.

Want to know more? You can choose from the options of the evergreen loop and seasonal loop.

Publisher

The scheduling and publishing feature of the tailwind for Pinterest is something that surely standouts. All you have to do is take out time once in a while from your busy, tight-packed schedule to publish the bulk of pins and content on the draft page.

The rest of the pinning work will be done by the app itself. It will pin as per your preferred schedule; furthermore, by automating your calendar, you can benefit from the peak times of publishing as the tailwind for Pinterest considers the followers’ engagements. 

With so many great features, a tailwind for Pinterest is definitely a game-changing automation tool.

How to Use Tailwind for Pinterest in 5 Easy Steps?

Now that you have discovered all the amazing Tailwind app features and why you should automate your scheduling, here are 5 steps written tutorial for you to follow. By the end of this, you will be a pro using tailwind for your Pinterest.

As mentioned earlier, Tailwind can be a real game-changer for your Pinterest marketing and general handling. However, there is a “but” here. Tailwind only works if used in the right way. Yes, you read that right. Tailwind can be overwhelming, so let’s go through the following steps to make your tailwind for Pinterest journey smooth.

1. Signup

The first step is to sign up, of course. You have to open the Tailwind website or app on your laptop or mobile phone for signing up. Once done, you will see two options appearing on your screen.

You would either have a choice of connecting your tailwind with Instagram or Pinterest. Click to “sign up with Pinterest” and proceed. It will connect and add your Tailwind to Pinterest.

Then, you will be asked to enter your email and a password for future signups.

As simple as that, there you have your Tailwind account. Wasn’t it so easy to set up?

If you are juggling between the thoughts of whether Tailwind is worth the price or not, then you can benefit from a free trial. You get to use the features of the app without giving out a single penny. Once the features of the free trial finishes, you will be in a better position to decide for yourself.

Honestly, you will be finding yourself paying for the subscription, as it is worth it.

2. Download the Browser Extension

The next “how to use tailwind” step would be to install an extension for your browser. You can install this by going to the chrome web store and click on install. Voila!

You will see a Tailwind Icon in your browser. This Tailwind extension icon allows you to add the image to the tailwind draft by just hovering over the image.

3. Add Pins to Your Tailwind

The Next step is to add Pins to Tailwind. There are 4 ways to do it:

1. Schedule from your Pinterest
2. Schedule from our website
3. Schedule from Tailwind Create
4. Upload Pins directly into Tailwind

For the first two options, use the Tailwind extension Icon to quickly add pins to your drafts. Now, this is where tailwind helps you become efficient and saves you a lot of time. By hovering over the image, you either get to save that post on your tailwind draft. If not, then you can directly add that to your queue.

You can also upload pins directly from your computer into Tailwind. Just hover over create a pin and add select upload pins.

Scheduling from Tailwind Create: Tailwind Create is a new feature to create beautiful pins quickly inside Tailwind. You can read more about how to create Pins using Tailwind Create in detail here.

4. Create Your Pinning Schedule 

Once an account is made, your next step would be to make a pinning schedule. You start by creating a customized pinning calendar for your Tailwind account. You can do this by clicking “Add time slot’, and you will be able to personalize the pins spreading throughout the week. 

However, Tailwind’s feature- smart schedule can be of great help here. It recommends the optimized times in your schedule, taking into account the user’s engagement and activity level. These green outlined schedules can be added to your calendar if you click. 

• GREEN time slots are optimized by Tailwind according to your audience
• GREY are times selected by me
• DOTTED outline ones are suggested times by Tailwind where I can add pins

There will be an entire checklist for you to ensure that every step is completed for the setup. Once all the boxes in the list are green ticked, it means you are good to go.

You can add up to 50 pins a day. More than that would instead be considered spam. However, less than that could be an opportunity lost.

5. Schedule Your Pins from Tailwind Drafts

Once you have set your schedule and uploaded your pins, it’s time to finally schedule your pins.

For this, head over Publisher on the left-hand side of the dashboard and then navigate to drafts. You will see pins you uploaded to your Tailwind account. Now it’s time to fill in necessary details wherever required.

This include:

1. Board name
2. Description
3. Tags
4. Destination Url

Once you have filled in details and cross-checked, Click ‘Add to Queue’ at the bottom of pin and your pin will be added to your Tailwind queue

How does Tailwind work?

Here is an awesome video guide by Tailwind on how to use Tailwind and how it works.

Tailwind for Pinterest 

By following the above mentioned, you will get the hang of the Tailwind for Pinterest. Wasn’t it so easy? Want to know more about it? Well, there are some further exciting tips that you should follow. These will help you become a pro in managing and pinning work at Pinterest.

Use Pre-Set Boards 

They are like templates that you can use by just clicking instead of choosing the boards every time you pin. All you have to do is prepare a list of all the boards that you think goes well together and name it.  

Pinning Other’s Pins 

This adds variety to your posts. Moreover, it can be an excellent way of collaborating with other fellow bloggers to share your pins. Collectively, both the users benefit from it, and you can see an increase in the audience.

Use “Shuffle the Queue”

If you notice that the pins in your queue are too repetitive that might become boring for the followers, then guess what? You can shuffle the queue. All you have to do is click the image and drag that to another time slot. 

How Much Does Tailwind Cost?

Here is the table for current Tailwind Pricing Plans:

Plan Type	Price
Free Plan	Free (100 pins to schedule)
Plus Plan	$14.99/month
Professional Plan	$799.99/month
Elite Plan	By quote

Free Plan

If you are unsure about tailwind’s effectiveness for Pinterest, a free trial is what you need. The most prominent feature of the Tailwind free version is that you don’t need a credit card to benefit from the trial. In the free trial, you get 100 pins scheduling on Pinterest. Moreover, there is no time limit on the trail, which means you can continue to use it for as long as you have the pins’ scheduling limit.

Tailwind Plus Plan

If you are a blogger or an online business owner, you can get yourself an All Plus Plan. You can unlock a lot of features with this paid Tailwind account.However, there is a high chance you end up getting yourself the proper Tailwind subscription because it’s worth it.

For instance, smart pin scheduling, unlimited pin scheduling, 30- Day history archive, and many more.

Want to know the best bit? You can get all this is $9.99 per month (if paid annually) or $14.99 for monthly plans.

Similarly, there are updated versions, like Lite, Professional, and Enterprise plans of a Tailwind for Pinterest.

You can uplift your Pinterest growth by adding additional features to these plans. Some of them comprise Tailwind Create, SmartLoop, and Tailwind Communities.

What Are Tailwind Communities? 

As discussed above, Tailwind communities can elevate your handling and managing of the Pinterest account like a pro. But what are these Tailwind communities? 

Tailwind tribe was recently changed into a Tailwind community. It is an advanced tool of the tailwind that assists you in growing. With this tool’s help, you enable the community to review, schedule, and share your images and content with their audience. 

In simpler words, the Tailwind community is a pathway to collaborate with fellow bloggers who are doing the same by adding the content to the community group just like you are doing.

Here is another video by Tailwind to help you know about Tailwind communities.

Since Tailwind communities are an additional tool, you acquire that separately from Tailwind’s Pinterest plans. You also get a free plan comprising of 5 communities with 30 pins in a month.

Does Tailwind for Pinterest Really Work?

If you scroll down Google and Pinterest, you will easily find several articles from bloggers/business owners showing their impressive Tailwind results. There is no doubt that Tailwind can help you grow your Pinterest impressions and overall website’s page views.

Luckily I had these two screenshots from my first day of using Tailwind to show you a little glimpse of Tailwind’s first impressions.

*Please note that these results may not be typical. This was my personal result, but Tailwind also shares the typical results of members every year, so you can see the average growth results of members like you and me.

I was surprised to see these impressions within minutes after sharing my first Pin via Tailwind and you can literally see my Pin profile was so new.

Is Tailwind Really Worth it?

Overall, Tailwind for Pinterest is a great tool and worthy investment if you plan to update it to the paid account. Talking about how to use Tailwind for Pinterest, then it is no rocket science. However, if you really want to yield desired results out of it, you need to make sure that you are handling your Pinterest account right and know how to reach the audience organically.

Before we sign off, be consistent, and hang in there; you are almost there.

And don’t forget to try Tailwind once, sign up today for the Tailwind’s free plan and get 100 free pins (to schedule free).

Tailwind for Pinterest FAQS

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